Our Story

Asha Kumawat and Shippee Sunda started Daisy Palette in Jaipur to fill a gap in the Indian fashion market. As an affordable luxury and high-end fashion brand, Daisy Palette creates western wear for women who want to express themselves through fashion without giving up comfort. The brand also serves women who appreciate sustainability and are devoted to making careful decisions. Daisy Palette incorporates eco-friendly practices, including organic cotton and airy fabrics, as well as minimal-waste packaging and responsible sourcing.

The brand's goal is to close the gap between comfort and fashion through high-quality fabrics and a design-first approach, bringing high-quality clothes to the Indian market so that fashion is easier to find. Each garment tells a story and goes through several design iterations before being included in Daisy Palette's collection. The bold colours, focus on design, and use of comfortable, sustainable fabrics distinguish every product and make the details stand out.

About the founders 

Asha and Shippee’s friendship started during IIT-JEE prep, when design sketches often filled their notebooks, fueling their common interest. Even while studying engineering at IIT Bombay and IIT Kharagpur, their love for fashion stayed strong. After working in technology and education, they returned to their passion by founding Daisy Palette to bridge the gap for comfortable, high-end, eco-friendly fashion in India. 

Leveraging Asha’s design skills and Shippee’s attention to detail, every collection is built on quality, sustainability, and community. Daisy Palette doesn't cut corners on sustainability, and still lands at a price point that doesn't require a second thought.